https://itssarahturner.com Sarah Turner Tue, 06 Jan 2026 12:18:50 +0000 https://itssarahturner.com en https://itssarahturner.com/Home Sun, 19 Nov 2023 09:51:03 +0000 Sarah Turner https://itssarahturner.com/Home Clients I’ve worked with — Prime Weber Shandwick, Åkestam Holst, Peak Performance, Tanrevel, Studio Constance, Pantene, YouTube, Disney, Klarna, RFSU, Einride, The Red Cross, Arla, Fitbit, Barefoot Wines, Swedish Match, IsaDora, Interflora, Yale, Hasbro, DreamWorks, Head &amp; Shoulders, Electrolux —<img width="4728" height="904" width_o="4728" height_o="904" data-src="https://freight.cargo.site/t/original/i/743bdc7855eb39a802f4f292dbd0df435a029ed34b6cca586c7073f31f4c688d/about.png" data-mid="244379115" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/743bdc7855eb39a802f4f292dbd0df435a029ed34b6cca586c7073f31f4c688d/about.png" /> https://itssarahturner.com/Peak-Performance Tue, 06 Jan 2026 12:18:50 +0000 Sarah Turner https://itssarahturner.com/Peak-Performance In 2025, I worked on a product naming project with Peak Performance. The result was Hipe Ace. A new membrane engineered for extremes. It’s the future of weatherproof. Ultra-breathable and extremely wind- and waterproof, delivered in a lightweight shell. Today, it is used in Peak Performance products on everything from freeride skiwear to lightweight hiking gear.&nbsp; <img width="1206" height="1493" width_o="1206" height_o="1493" data-src="https://freight.cargo.site/t/original/i/f278151c5e108b4513ca216ca9b6d2b705bc15b3e9b02a47229dd6e7714ccc25/IMG_1797.jpg" data-mid="249975569" border="0" src="https://freight.cargo.site/w/1000/i/f278151c5e108b4513ca216ca9b6d2b705bc15b3e9b02a47229dd6e7714ccc25/IMG_1797.jpg" /><img width="1206" height="1480" width_o="1206" height_o="1480" data-src="https://freight.cargo.site/t/original/i/eb6b57df989aeba4da47778367565560ae3f1d9b8371e46211ee74961376a8fd/IMG_1798.jpg" data-mid="249975571" border="0" src="https://freight.cargo.site/w/1000/i/eb6b57df989aeba4da47778367565560ae3f1d9b8371e46211ee74961376a8fd/IMG_1798.jpg" /> https://itssarahturner.com/Electric-Beer Mon, 06 Oct 2025 07:28:52 +0000 Sarah Turner https://itssarahturner.com/Electric-Beer Einride – Electric Beer This is 12oz of insight into smart road freight. But I’m still doodling here&nbsp;<img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/13dbcff15d52938caa23e089649253480905a8658c3e6a1335367b0f1266123d/02_BeerCards_16x9.gif" data-mid="239051238" border="0" src="https://freight.cargo.site/w/1000/i/13dbcff15d52938caa23e089649253480905a8658c3e6a1335367b0f1266123d/02_BeerCards_16x9.gif" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/fa9b4f49e85cc2c377a6975e943812f531b6e208cbf596660b57f739fa09aee1/image-1.png" data-mid="239052631" border="0" src="https://freight.cargo.site/w/1000/i/fa9b4f49e85cc2c377a6975e943812f531b6e208cbf596660b57f739fa09aee1/image-1.png" /><img width="3500" height="2333" width_o="3500" height_o="2333" data-src="https://freight.cargo.site/t/original/i/bc2ba844fa4c50a5b6c7a2a9fdf06011bb941310e55cafa316377b666c57d8fe/Scanned.png" data-mid="239052627" border="0" src="https://freight.cargo.site/w/1000/i/bc2ba844fa4c50a5b6c7a2a9fdf06011bb941310e55cafa316377b666c57d8fe/Scanned.png" /><img width="2500" height="1666" width_o="2500" height_o="1666" data-src="https://freight.cargo.site/t/original/i/831139c82b00708f492b9ba3ae07eb750c32d1d1f8249747082ff1f2bde833e8/Phones_02-kopia.jpg" data-mid="242499107" border="0" src="https://freight.cargo.site/w/1000/i/831139c82b00708f492b9ba3ae07eb750c32d1d1f8249747082ff1f2bde833e8/Phones_02-kopia.jpg" />Try it! Design Boom https://itssarahturner.com/Yoggi-1 Sun, 19 Nov 2023 09:51:03 +0000 Sarah Turner https://itssarahturner.com/Yoggi-1 Yoggi – Distractingly Delish&nbsp; &nbsp; Campaign concept for TVC and social&nbsp; In 2022, Yoggi’s brand awareness was declining and impacting sales. My Art Director Arvid Klintberg and I were tasked to lift both numbers – a fun one when you’re working with Sweden’s tastiest fruit yogurt (Kantar testing said so). These TVC and social spots resulted in a +54% brand lift, and the final numbers aren’t in yet.&nbsp; https://itssarahturner.com/Karma Mon, 20 Nov 2023 12:38:45 +0000 Sarah Turner https://itssarahturner.com/Karma Karma – Radical Slacktivism Verbal identity, visual rebrand, launch campaign, social content&nbsp; We made saving the world 100% effortless and called it Radical Slacktivism.&nbsp;How do you make a food rescue app that allows retailers to sell their surplus food to consumers at a lower price, trustworthy? There’s no room for another sustainability brand that wants us to save the world? We’d rather play Candy Crush than crush cans at the recycling station. In essence, Radical Slacktivism appeals to the slackers out there by its quest to find the easiest and most delicious way of saving the planet–eating food that might otherwise have been wasted.&nbsp; This playful and practical approach is echoed throughout the brand world of Karma, including tone of voice, visual identity, imagery, and a new launch campaign. <img width="3126" height="1758" width_o="3126" height_o="1758" data-src="https://freight.cargo.site/t/original/i/cfc6736931e594fb6d3c1e1034cd9270d6d0e2ce52308167a8c86688e234f67a/karma0649_text.jpg" data-mid="221952962" border="0" src="https://freight.cargo.site/w/1000/i/cfc6736931e594fb6d3c1e1034cd9270d6d0e2ce52308167a8c86688e234f67a/karma0649_text.jpg" /> <img width="1471" height="2208" width_o="1471" height_o="2208" data-src="https://freight.cargo.site/t/original/i/97ef536286f547c0136e01b9cb9627a6f704b98a1fd8efc72b17ed89bfb7e1c0/a_karma_ooh-asset_a.jpeg" data-mid="221952941" border="0" src="https://freight.cargo.site/w/1000/i/97ef536286f547c0136e01b9cb9627a6f704b98a1fd8efc72b17ed89bfb7e1c0/a_karma_ooh-asset_a.jpeg" /> <img width="1334" height="2000" width_o="1334" height_o="2000" data-src="https://freight.cargo.site/t/original/i/bfd952077e6bfe2a1989364a955d58e77e6f4e2f30494a6badfee28d037afc5f/b_karma_asset_b.jpg" data-mid="221952942" border="0" src="https://freight.cargo.site/w/1000/i/bfd952077e6bfe2a1989364a955d58e77e6f4e2f30494a6badfee28d037afc5f/b_karma_asset_b.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b27ded1ee2f14507be7de9b9c350f52fd06d3f598c27aab168d93397ffb01274/karma_ooh.jpg" data-mid="221952960" border="0" src="https://freight.cargo.site/w/1000/i/b27ded1ee2f14507be7de9b9c350f52fd06d3f598c27aab168d93397ffb01274/karma_ooh.jpg" /><img width="3392" height="1622" width_o="3392" height_o="1622" data-src="https://freight.cargo.site/t/original/i/1552266ccac0a7adc0e7fcb1a13ac12fcfd3f2ae62ee473cea696bc3961ee8cb/karma_stickers.jpg" data-mid="221952961" border="0" src="https://freight.cargo.site/w/1000/i/1552266ccac0a7adc0e7fcb1a13ac12fcfd3f2ae62ee473cea696bc3961ee8cb/karma_stickers.jpg" /> https://itssarahturner.com/Pantene-HHNG-III Mon, 23 Oct 2023 08:18:00 +0000 Sarah Turner https://itssarahturner.com/Pantene-HHNG-III Pantene – Hair Has No Gender lll &nbsp; Creative concept for OLV and social.&nbsp; 53% of 2SLGBTQ+ employees feel the need to hide their identity at work. This became the foundation for the third chapter of Pantene’s long-term initiative, #HairHasNoGender. With the largest cast to date, 12 individuals from around the globe, hailing from different industries: a professor’s assistant, a fashion model, a lawyer, and a carpenter, told their stories.Through each of their stories echoes the undeniable experience of exclusion and lack of acceptance in the workplace. This is precisely the stigma that Pantene (and we) strive to change together with the dress code project. https://itssarahturner.com/Pantene-S-H-E-2 Sun, 19 Nov 2023 09:51:04 +0000 Sarah Turner https://itssarahturner.com/Pantene-S-H-E-2 Pantene – S.H.E Creative innovation In 2019, we took the bias out of search by creating the world’s first Search. Human. Equalizer Awards:2019 Cannes Lions Shortlist Direct Digital2019 Cannes Lions Shortlist Creative Data Storytelling2019 Cannes Lions Shortlist PR Corporate Social ResponsibilityAgency:Grey West &amp; Grey ColombiaChief Creative Officer:Rodrigo JateneCreative Vice PresidentSebastian MallarinoExecutive Creative Director:Rafael GonzagaCreative Director:Tescia DeakBevan MahaneyJuan Felipe DueñasDiego ArenasCreative Technology Director:Mauricio RuizCreative Team:Sara RamosEdna Gualdron (AD)Lina González (AD)Hannah Soloperto (CW)Sarah Turner (CW)Juliano Domingues (ACD, Design)Nicole Garcia (Design)Annette Do (Design) https://itssarahturner.com/RFSU-Sense-Me Sun, 19 Nov 2023 10:28:32 +0000 Sarah Turner https://itssarahturner.com/RFSU-Sense-Me RFSU – Awaken Your Senses Product launch, campaign concept, channel innovation, social media Every time you buy a product from RFSU, you are helping to spread information on sex and cohabitation issues. The only problem: media and tech giants are blocking all their communication, deeming their ads “too explicit”.So when RFSU launched its new series of pleasure products, we needed to figure out a way to get our message past the most powerful computer vision, A.I. and machine learning algorithms in the world. Algorithms that can read everything and interpret any type of imagery. The loophole? Audio. To promote this new product line, we collaborated with the world-renowned musician Kornél Kovács and an acclaimed neuroscientist and created an audio product designed to turn you on: “Szenzus”. A tune so hot it inspired some of Sweden’s biggest artists to create their own remixes when we launched it for free on streaming channels.Then, to tease people into exploring their senses further, we also released the whole library of sounds that inspired “Szenzus”, along with a Snapchat filter that lets you find your thing. As sexy as it sounds, we turned a product campaign for lube into a full-body experience. Press play for the full song on Spotify. In a collab with Kornél Kovács, we created the track “Szenzus” and activated Sweden’s biggest artists to create remixes. <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/f34067f54fa4fd60706ce03a01fcd0048741188b5b55539822d2a43841330a4c/03_rebecca-fiona.jpg" data-mid="222577960" border="0" src="https://freight.cargo.site/w/1000/i/f34067f54fa4fd60706ce03a01fcd0048741188b5b55539822d2a43841330a4c/03_rebecca-fiona.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/08ddf52b07cef53956817f9736d5986aab2e8e777163c58f7996a154f6b3dfc4/04_lamix.jpg" data-mid="222577965" border="0" src="https://freight.cargo.site/w/1000/i/08ddf52b07cef53956817f9736d5986aab2e8e777163c58f7996a154f6b3dfc4/04_lamix.jpg" /> <img width="2560" height="1795" width_o="2560" height_o="1795" data-src="https://freight.cargo.site/t/original/i/aa834c3bd9e853975e546e00a6d5f5436e6cbd9b3a0de05f8508902d65c7fe33/05_social-mockups.jpg" data-mid="222577975" border="0" src="https://freight.cargo.site/w/1000/i/aa834c3bd9e853975e546e00a6d5f5436e6cbd9b3a0de05f8508902d65c7fe33/05_social-mockups.jpg" />The launch was celebrated on social, and our Snapchat filter earned the most impressions in Sweden in 2021.<img width="2758" height="1364" width_o="2758" height_o="1364" data-src="https://freight.cargo.site/t/original/i/42ecaddef6deeca969f9585cba70a3552643cd95d4ec1f0aa040dcde8e22c909/Skarmavbild-2024-11-28-kl.-16.57.11.png" data-mid="222577492" border="0" src="https://freight.cargo.site/w/1000/i/42ecaddef6deeca969f9585cba70a3552643cd95d4ec1f0aa040dcde8e22c909/Skarmavbild-2024-11-28-kl.-16.57.11.png" /> The activation in social was followed by one in traditional channels, and on our site, the library of sounds that inspired Szenzus let people take their 5th sense to the 7th heaven. <img width="1350" height="1342" width_o="1350" height_o="1342" data-src="https://freight.cargo.site/t/original/i/fd5ca77b316398a8e6394b0502a592553c8780c80fc03c4a4953dfc7907247c2/Skarmavbild-2024-11-28-kl.-17.02.25.png" data-mid="222577997" border="0" src="https://freight.cargo.site/w/1000/i/fd5ca77b316398a8e6394b0502a592553c8780c80fc03c4a4953dfc7907247c2/Skarmavbild-2024-11-28-kl.-17.02.25.png" /> The outcome 19%increase in sales (compared to target of 8%) 21.2%increase in market share 220K+earned impressions of the Snapchat lens – #1 in Sweden in 2021 2.5Munique users reached in social media – despite being heavily restricted to act in the channels https://itssarahturner.com/Einride-1 Sun, 19 Nov 2023 11:41:48 +0000 Sarah Turner https://itssarahturner.com/Einride-1 Einride – brand writer&nbsp; Creative writing, content writing, campaign conceptualization, launch campaign After spending 7+ years at ad agencies, I went in-house at Einride – the world's leading digital, electric, and autonomous shipping technology provider. What does that mean? Glad you asked. Here’s a video simplifying the tech lingo.&nbsp; ShhhippingTM The big switch https://itssarahturner.com/Swave Tue, 07 Nov 2023 12:09:54 +0000 Sarah Turner https://itssarahturner.com/Swave Swave – take it swave Tagline and verbal identity, campaign concept, rebrand, package design Swave is a handcrafted chew-tobacco brand from the little island Gotland, east of Sweden. A place where they live by “Dei årdnar si” – the Gotlandish way of saying it will all come out in the wash. In 2022, Art Director Nils Looft and I helped develop a new look and voice for the brand, making Swave synonyms with the care free mindset of Dei årdnar si. <img width="2500" height="1634" width_o="2500" height_o="1634" data-src="https://freight.cargo.site/t/original/i/42b9f15ae3580a0f2afb99a3e76b3dc6c2e3d587cb503214f205c654efaaa116/SWAVE_01_LIVSNJUTAREN_01_155.jpg" data-mid="196356018" border="0" src="https://freight.cargo.site/w/1000/i/42b9f15ae3580a0f2afb99a3e76b3dc6c2e3d587cb503214f205c654efaaa116/SWAVE_01_LIVSNJUTAREN_01_155.jpg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/fb06945ea3ea705ab1714b4c2b36b501fb692d80d03f150df3b9802d669d679a/SWAVE_02_KONSTNAIREN_03_039.jpg" data-mid="196356081" border="0" src="https://freight.cargo.site/w/1000/i/fb06945ea3ea705ab1714b4c2b36b501fb692d80d03f150df3b9802d669d679a/SWAVE_02_KONSTNAIREN_03_039.jpg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/6929cdd4b44095c5496168628b0cb1da59df5fb52064da2bb87e55c3c3a71a8e/SWAVE_06_KOKET_01_032.jpg" data-mid="196356667" border="0" src="https://freight.cargo.site/w/1000/i/6929cdd4b44095c5496168628b0cb1da59df5fb52064da2bb87e55c3c3a71a8e/SWAVE_06_KOKET_01_032.jpg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/3a781ef054c66b42134420c07882dc8d67ff7d491a31f082fab1d93ece5e3de9/SWAVE_05_BILVAGEN_02_026.jpg" data-mid="196357114" border="0" src="https://freight.cargo.site/w/1000/i/3a781ef054c66b42134420c07882dc8d67ff7d491a31f082fab1d93ece5e3de9/SWAVE_05_BILVAGEN_02_026.jpg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/6e7fc5cd9475a8b1a363a4f3def4ec7ce7b3c6bb7121105ab6b39625dcb6301c/SWAVE_06_KOKET_03_031.jpg" data-mid="196356617" border="0" src="https://freight.cargo.site/w/1000/i/6e7fc5cd9475a8b1a363a4f3def4ec7ce7b3c6bb7121105ab6b39625dcb6301c/SWAVE_06_KOKET_03_031.jpg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/bdc373c31d9d60d625156db4ec0e05c43f273e07550c7a658150ce0cb6b8d6f9/SWAVE_04_HASTGARDEN_02_030.jpg" data-mid="196356755" border="0" src="https://freight.cargo.site/w/1000/i/bdc373c31d9d60d625156db4ec0e05c43f273e07550c7a658150ce0cb6b8d6f9/SWAVE_04_HASTGARDEN_02_030.jpg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/0f71c8ced72503448d5814d421e7026b1b34b907d453636e910703e4f0711162/SWAVE_03_TRENDSATTAREN_03_027.jpg" data-mid="196356613" border="0" src="https://freight.cargo.site/w/1000/i/0f71c8ced72503448d5814d421e7026b1b34b907d453636e910703e4f0711162/SWAVE_03_TRENDSATTAREN_03_027.jpg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/d3b8f4243a5437d33108c82c2c658e873ad7972b7feb99dd7c13af6452e26da9/SWAVE_05_BILVAGEN_01_212.jpg" data-mid="196356751" border="0" src="https://freight.cargo.site/w/1000/i/d3b8f4243a5437d33108c82c2c658e873ad7972b7feb99dd7c13af6452e26da9/SWAVE_05_BILVAGEN_01_212.jpg" />