Karma – Radical Slacktivism
Verbal identity, visual rebrand, launch campaign, social content
We made saving the world 100% effortless and called it Radical Slacktivism.
How do you make a food rescue app that allows retailers to sell their surplus food to consumers at a lower price, trustworthy?
There’s no room for another sustainability brand that wants us to save the world? We’d rather play Candy Crush than crush cans at the recycling station. In essence, Radical Slacktivism appeals to the slackers out there by its quest to find the easiest and most delicious way of saving the planet–eating food that might otherwise have been wasted.
This playful and practical approach is echoed throughout the brand world of Karma, including tone of voice, visual identity, imagery, and a new launch campaign.
We made saving the world 100% effortless and called it Radical Slacktivism.
How do you make a food rescue app that allows retailers to sell their surplus food to consumers at a lower price, trustworthy?
There’s no room for another sustainability brand that wants us to save the world? We’d rather play Candy Crush than crush cans at the recycling station. In essence, Radical Slacktivism appeals to the slackers out there by its quest to find the easiest and most delicious way of saving the planet–eating food that might otherwise have been wasted.
This playful and practical approach is echoed throughout the brand world of Karma, including tone of voice, visual identity, imagery, and a new launch campaign.
