Klarna –
Top of the Carts
Top of the Carts
Global social media campaign, campaign concept, tagline, social content
How do you create a trend report for the largest non-banky bank there is?
You don’t.
In 2021, I led the creation of Klarna’s first global social media campaign. To position them at the center of shopping and pop culture, we used their unique data to reveal what and why items made it to the Top of the Carts and our hearts.
By comparing the data with pop-culture trends, we could see that, for example, during Netflix's hit series The Queen's Gambit, eyeliner searches more than quadrupled, and interest in board games went up by 508%.
Rather than creating the traditional trend report, we turned these trends into retro-inspired AR filter IG games, letting trendsetters race a cart to reap the rewards.
Read the full story @klarna
How do you create a trend report for the largest non-banky bank there is?
You don’t.
In 2021, I led the creation of Klarna’s first global social media campaign. To position them at the center of shopping and pop culture, we used their unique data to reveal what and why items made it to the Top of the Carts and our hearts.
By comparing the data with pop-culture trends, we could see that, for example, during Netflix's hit series The Queen's Gambit, eyeliner searches more than quadrupled, and interest in board games went up by 508%.
Rather than creating the traditional trend report, we turned these trends into retro-inspired AR filter IG games, letting trendsetters race a cart to reap the rewards.
Read the full story @klarna
The result🔥
10k hours spent with Klarna,
that’s over 416 days
28M reached
1,8 M engagement
1.8M Seconds of gameplay
36K Game captures
2.2M Reached from merchant content
The campaign was teased on social media through Klarna’s own channels and through micro-influencers leading up to the launch.
The day after, we released the first level of the game.
The levels were based on the most popular categories and turned into retro-inspired Instagram filter games.
The levels were introduced by interactive data-driven storytelling about how pop culture had influenced each hype.
![]()
![]()
![]()
![]()
![]()
![]()
![]()
10k hours spent with Klarna,
that’s over 416 days
28M reached
1,8 M engagement
1.8M Seconds of gameplay
36K Game captures
2.2M Reached from merchant content
The campaign was teased on social media through Klarna’s own channels and through micro-influencers leading up to the launch.
The day after, we released the first level of the game.
The levels were based on the most popular categories and turned into retro-inspired Instagram filter games.
The levels were introduced by interactive data-driven storytelling about how pop culture had influenced each hype.
