Yoggi – Distractingly Delish
Campaign concept for TVC and social
In 2022, Yoggi’s brand awareness was declining and impacting sales. My Art Director Arvid Klintberg and I were tasked to lift both numbers – a fun one when you’re working with Sweden’s tastiest fruit yogurt (Kantar testing said so). These TVC and social spots resulted in a +54% brand lift, and the final numbers aren’t in yet.
In 2022, Yoggi’s brand awareness was declining and impacting sales. My Art Director Arvid Klintberg and I were tasked to lift both numbers – a fun one when you’re working with Sweden’s tastiest fruit yogurt (Kantar testing said so). These TVC and social spots resulted in a +54% brand lift, and the final numbers aren’t in yet.