The Red Cross – it’s never
been easier to save a life 
Campaign concept, OLV, social content 

Let’s be honest; we’ve all dodged a Red Cross box collector, dropping the common excuse don’t have time or gots to run. So, in the winter of 2020, we asked Swedes to simply not join the excuse choir by singing out their most famous excuses not to donate money to our most famous Christmas carol – Gläns över sjö och strand.



In addition to the main film, we re-wrote a series of Christmas carols for sing-a-long IGS content, which linked to the Red Cross donation page. Sing your socks off.