Swave – take it swave
Tagline and verbal identity, campaign concept, rebrand, package design
Swave is a handcrafted chew-tobacco brand from the little island Gotland, east of Sweden.
A place where they live by “Dei årdnar si” – the Gotlandish way of saying it will all come out in the wash.
In 2022, Art Director Nils Looft and I helped develop a new look and voice for the brand, making Swave synonyms with the care free mindset of Dei årdnar si.
Swave is a handcrafted chew-tobacco brand from the little island Gotland, east of Sweden.
A place where they live by “Dei årdnar si” – the Gotlandish way of saying it will all come out in the wash.
In 2022, Art Director Nils Looft and I helped develop a new look and voice for the brand, making Swave synonyms with the care free mindset of Dei årdnar si.
